Understanding the beliefs and values of the 50+ demographic in order to develop a tailored offer and message. Key success factors and constraints.​
(workshop in French)

11.00am - 12.30pm

Workshop led by Anaïs Guérin and Frédéric Serrière

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​The senior market holds great potential for food companies. But it's not easy to find the right arguments to convince them.

How do you reach seniors? What messages should be conveyed? What solutions can be put in place to encourage them to buy specific food products? Should we even talk about products specifically for seniors? 

In this participative workshop, we'll start by exploring the beliefs and values of the over-50s to identify possible communication profiles and levers. We will then explore and co-construct concrete solutions to build an offer and a message adapted to the profiles identified.

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